Jewelry making is a profitable business. However, your skill level or motivation let it be, setting up a business in jewelry making comes along with a set of complications and considerations. You have to decide which kind of jewelry you are interested in: fashion or fine or in-between? Each type has its own production processes, price, materials and customer profiles.
The fashion jewelry should be trendy for the trendsetting or everyday customer. It should be made of inexpensive materials and metals such as plated metal, bead, synthetic gems, wire etc. The fine jewelry is made of semi-precious and precious gems and metals. Fine jewelry is made with excellent craftsmanship, higher price and used for wedding, luxury or special occasion. The in-between category covers the mid-range materials to jewelry defined as craft or art and emphasis on uniqueness and design. The price point differs but is usually in the mid-range segment.
Finding design inspiration for jewelry making
Investigating trends is the way to determine your selected direction is right. Read jewelry and design blogs every day to stay on the top of the trends for every next coming season. Taking up an ethical stance gives you a customizable experience. The success in the fashion industry depends on the unique design, strong aesthetic and consistent branding. Clip ideas from jewelry and fashion blogs. Collect the colors, textures from nature, images fashion and later identify the themes that appear.
When you have established the product elegant, artistic and beautiful and knew the customer’s profile, it will be easier to recognize the outlook which will define your brand. The branding is much more than just the look of your brand. It also encircles your vision, voice and story. The fashion buyers are often sentimental, and coming up brands can win the buyers by approaching on a personal level.
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